Brand identity and campaign design for TripActions, a travel management company for businesses. Messaging and visuals for the brand are based on the belief that being there in-person is a powerful thing. TripActions creates meaningful connections that allow people, ideas, and businesses to work seamlessly. To symbolize the connection TripActions enables by bringing together people in dispersed locations, the dots above each letter ‘i’ were rendered in two different shapes and colors. This geometry became the shorthand version of the brand when creating a profile icon for the company’s app or on social media platforms.
