23andMe
Proposed visuals for 23andMe, a company helping people access and benefit from the human genome. The illustrations combine DNA imagery with features of 23and Me's products: ancestry, a sweet tooth, cilantro aversion, freckles, who might pass along mom's good looks or dad's back hair, etc., all by providing a saliva sample in a test tube. Other visuals support retail by depicting occasions when a 23andMe kit might be given as a gift. / Agency: FCB
