Dosist
Two ad concepts for Dosist vegan cannibis gummies. The brand’s first gummy is more cannibis-forward than their previous products, so we targeted a more knowledgeable (and younger) audience than the typical Dosist customer. As a vegan gummy, we wanted to highlight the brand’s refusal to use pigs parts in the gelatin which is a common practice in the category (“Free the Pig” concept) and be transparent about it’s ingredients including the type of fruit and the strains of cannibis (“Googly eyes” concept). Agency: Øpus, Los Angeles
