Basic Training

Basic Training is a bootcamp fitness program that uses only outdoor locations for its classes. There was an opportunity here, in writing headlines, to poke fun at gym culture and position Basic Training as an attractive alternative.

 
 
 

A cost-efficient, gorilla ad campaign (below) was produced to help with awareness and attracting new members. Lost-and-found flyers posted near Basic Training sites highlight results from members.

 
 

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