Bob Dinetz Design
Noe Valley

The logo is based on repeating patterns of Edwardian houses in the hills surrounding Noe Valley in San Francisco.
Global Footprint Network

The world's population demands the resources of 1.5 Earths annually. If everyone lived like the United States, it would be 5 Earths. Global Footprint Network is a think-tank and team of "ecological accountants" measuring human pressure on the planet. The annual results, and other Footprint tools, are used by countries to inform policy decisions in an effort to demand less of the Earth, protect more of its assets and achieve the goal of living within the means of one planet.
Earth Overshoot Day, which was September 27th this year, marks an unfortunate milestone: the day in which we exhaust our ecological budget for the
year. Once we pass this day, humanity will have demanded all the ecological services—from filtering CO2 to producing the raw materials for food—
that nature can provide this
year. From that point until
the end of the year, we meet
our ecological demand by liquidating resource stocks
and accumulating carbon dioxide in the atmosphere.
Agency L.O.A.

Brand identity for Laws of Attraction.
Asian Art Museum: Bali: Art, Ritual, Performance

Identity and advertising design for Bali: Art, Ritual, Performance.
"An extensive program of performances, normally an outrigger to such a show of artifacts, in this case represents an effort to bring [the exhibition] alive." — San Francisco Chronicle.
Instead of an object on a
white or gray surface, a video
capture from a shadow puppet performance was used to convey what made this museum exhibition unique.
Morrison & Foerster

Part of an online branding campaign for Morrison & Foerster, a law firm of more 1,000 attorneys in offices worldwide. The puzzles are an introduction to the firm's culture of looking at things differently. (MoFo is the firm's industry nickname as well as its domain name).
Asian Art Museum: Japanese Screens

Identity and advertising design for Beyond Golden Clouds: Five Centuries of Japanese Screens.
Pennies

Rows of pennies arranged by amount of oxidation.
This image was used by the New York Times blog to illustrate a story on the neglected penny.
Crate&Barrel

A book about the benefits of the Crate & Barrel Wedding and Gift Registry. Couples' online and in-store experiences are featured along with their portraits. Agency: Phenomenon
Mascot pie chart
dog toys

These pull-toys are pie charts showing how dogs choose to spend their time, what they enjoy chasing or how their temperament might be allocated. The pies are 4" in diameter and about 1" thick.
Morrison & Foerster

An idea for one of the practice groups at Morrison & Foerster, a law firm of more 1,000 attorneys in 16 offices worldwide.
Morrison & Foerster

The symbols are a way for the firm to communicate that it is made of opposing attributes, both beneficial to clients. The idea is used on the firm's site as well as in print applications.
8th Continent Soymilk

8th Continent is a family-owned dairy in California that sources its beans domestically and makes it's milk in small batches. The sun icons identify flavors and serve as a reminder that soymilk is a healthy, plant-based drink. Agency: BBDO; Illustrations: Ben Javens
"This is beyond charming and, in terms of evolution, amazingly drastic. What was once painfully generic and drab packaging is now a smile-inducing breath of minimalist fresh air." — Armin Vit, UnderConsideration
Banana Republic Sale

The hourglass visual is designed to be used 4 times a year for store windows, shopping bags, in-store signs, advertising and online communications.
Trust

One of several logo explorations for a branding assignment. It wasn't selected, but it did help us find the right voice for the project.
Mia Filino

Identity for Mia Filino, a European-style delicatessen. The store is in Jack London Market in Oakland and is owned by Christopher Losa of Bar Bambino in San Francisco.
Mascot dog toys

These characters were designed for Mascot, a dog accessories company. The first 5 in the collection, called Lucky Devils, are available at
mymascot.com.Electronic Arts

Visuals created for Electronic Arts' "Need for Speed" racing games. Agency: Heat
New York Times Magazine

Illustrations for an article about the financial relationship between the U.S. and China.
iMeet

iMeet is an online meeting room. Agency: muh-TAY-zik
Basic Training

Basic Training is a fitness program that uses only outdoor locations for its classes.
"I knew it was time for something new when my gym added internet access to the stationary bikes."— Michael S., San Francisco
Basic Training

Site specific ads are based on peoples' fitness results. Basic Training offers group workouts using beaches, parks and trails.
Mika Tajima /
New Humans

A poster for SFMOMA announcing a performance by installation artist Mika Tajima and her noise band New Humans.
Mika Tajima's work uses multiple approaches to installation or performance art. One of them is the idea of breaking things to make things.
Buy a Meter

I was invited by John Bielenberg and Project M to go to Greensboro, Alabama and be an advisor to a group of graphic designers. Each year John selects 8 people to live in a community and do good through design. I participated in this collaborative project that, so far, has raised $38,000 for families in Greensboro.
"Graphic designers can get
too intoxicated by the craft of design. Project M's goal is to inspire designers by proving that their work can have a positive and significant impact on the world."
—John Bielenberg
Blind Spot

These images are a series of collections I started a long time ago and have recently revisited. Right now there are 3: covered up graffiti, gum flattened and gum chewed.