Bob Dinetz Design
Morrison & Foerster
Part of an online branding campaign for Morrison & Foerster, a law firm of more 1,000 attorneys in offices worldwide. The puzzles are an introduction to the firm's culture of looking at things differently. (MoFo is the firm's industry nickname as well as its domain name).
Categories: Web  |  View Project  >
Mascot dog toys
These characters were designed for Mascot, a dog accessories company. The first 5 in the collection, called Lucky Devils, are available at mymascot.com.
Morrison & Foerster
Part of a branding campaign for Morrison & Foerster, a law firm of more 1,000 attorneys in 16 offices worldwide.
Categories:
Morrison & Foerster
Part of an online branding campaign for Morrison & Foerster, a law firm of more 1,000 attorneys in offices worldwide. The symbols are a way for the firm to communicate that it is, often, made of opposing attributes that are both beneficial to clients. (MoFo is the firm's industry nickname as well as its domain name).
Categories: Web  |  View Project  >
Toast
Logotype for Toast, parent company of Beau Joie champagne.
Categories: Logo
Mia Filino
Identity for Mia Filino, a European-style delicatessen featuring hand-made salami, artisan cheese and other products from around the world. The store is in Jack London Market and is owned by Christopher Losa of Bar Bambino in San Francisco.
Categories: Logo
muh-tay-zik / dun-bar
Logo for the ad agency founded by John Matejczyk and Brian Dunbar, who first worked together at Goodby Silverstein.
Categories: Logo
Electronic Arts
Visuals created for Electronic Arts' "Need for Speed" racing games.

Agency: Heat
New York Times Magazine
Illustrations for an article about the financial relationship between the U.S. and China.
Basic Training
Basic Training is a fitness program that uses only outdoor locations for its classes.
Categories: Print  |  View Project  >
"I knew it was time for something new when my gym added internet access to the stationary bikes."— Michael S., San Francisco
iMeet
iMeet is an online meeting room. Agency: muh-TAY-zik
Categories: Logo
Basic Training
Site specific ads are based on peoples' fitness results. Basic Training offers group workouts using beaches, parks, trails and, many times, stairs. 
Categories: Advertising
Mika Tajima /
New Humans
A poster for SFMOMA announcing a performance by installation artist Mika Tajima and her noise band New Humans.
Categories: Print, Advertising  |  View Project  >
Mika Tajima's work uses multiple approaches to installation or performance art. One of them is the idea of breaking things to make things.
Wee-Go
Package design for Wee-Go glass baby bottles. The "starter pack" contains a set of four BPA-free bottles to be sold at the MOMA bookstore.
Categories: Packaging  |  View Project  >
The use of BPA in consumer products was reported in the news in 2008 when several governments issued reports questioning its safety in making clear plastic bottles. It has been known to be hazardous since the 1930s.
Pennies
Rows of pennies arranged by amount of oxidation.
Categories: Selected
Angel's Psalms
book cover
Mostafa Majidi is a poet from Iran. The double heart image is inspired by a line in one of the psalms. Inside the hearts are icons drawn from some of the themes in Majidi's work.
Categories: Print
Art and culture are good
reason for establishing
communication between nations. We are all brothers
and we are different through
the medium of language
though we live on the face
of the same planet.
—Mostafa Majidi
Buy a Meter
I was invited by John Bielenberg and Project M to go to Greensboro, Alabama and be an advisor to a group of graphic designers. Each year John selects 8 people to live in a community and do good through design. I participated in this collaborative project that, so far, has raised $38,000 for families in Greensboro.
Categories: Print, Selected  |  View Project  >
"Graphic designers can get
too intoxicated by the craft of design. Project M's goal is to inspire designers by proving that their work can have a positive and significant impact on the world."
—John Bielenberg
Hyundai Campaign
Recently Hyundai cars have been getting good reviews, yet buyers are unaware of the improvements. Our job was to let them know. Agency: Goodby, Silverstein & Partners.
Categories: Print, Advertising  |  View Project  >
In the 80s Hyundai made David Letterman's Top Ten Hilarious Mischief Night Pranks To Play In Space: No. 8 Paste a Hyundai logo on the main control panel.
Comcast
A need to stand out in a busy urban environment and, yet, be easily implemented
helped drive a typographic approach for this outdoor and print campaign.
Agency: Goodby, Silverstein & Partners.
Categories: Advertising  |  View Project  >
Nestea packaging
This concept, from a broad range of design explorations, uses a simple color coded circle to make differentiating flavors as simple as possible. The diet version has a hole inside the circle.
Categories: Packaging  |  View Project  >
Todd Hido poster
An announcement for a Todd Hido show at the Wirtz Gallery.
Categories: Print
Wired magazine: CleanTech diagram
The idea was to show the numerous connections among a relatively small amount
of players in Silicon Valley. The message being the people and firms that lead the
tech industry in the ‘90s are the same ones, today, investing and running the new
eco-conscious companies (shown in green).
Categories: Editorial  |  View Project  >
Volunteer Poster
A poster for Havens Elementary School that suggests lice prevention as a fun activity for volunteer parents.
Koning Eizenberg
web site
Koning Eizenberg is a nationally recognized architecture firm. Part of the navigation
and filtering process is visualized through narrow "slices" taken from each of the projects
on the site. 
Categories: Selected, Web  |  View Project  >
"We expect great qualities
in buildings like museums; shouldn't we also expect them in places for everyday living?"
— Julie Eizenberg
Comcast Pyramid
This gameshow idea for Comcast was eventually produced and shown in a format that was almost unchanged from the original rough comp.
Agency: Goodby, Silverstein & Partners
California Lottery
The goal with this redesign was to renew interest in the lottery with a sense of fun.
The end treatment for TV suggests multiple winners instead of just one a week.
Agency: BBDO.
Categories: Logo, Advertising  |  View Project  >
Each week for 20 years, Ralph Acridge, of Antioch, used the same numbers to play the lottery. Regular as clockwork, Acridge would check the drawn numbers against his lucky numbers. On September 24, 2005, Acridge won $50 million.
Shanghai Sales
This logo, for a sweater manufacturer, is based on a traditional knit pattern.
Categories: Logo
Wired: genomics cover
A concept for Wired's cover story about understanding genetic makeup through DNA analysis. The colored shapes and arrangement are inspired by a spectral karyotype,
the schematic representation of an individual's chromosome.
Categories: Editorial