Bob Dinetz Design
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recent, print, logo, selected, illustration, packaging, advertising, web, annual report, editorial
New York Times Magazine
Illustrations for an article about the financial relationship between the U.S. and China.
Categories: Illustration, Editorial | View Project >
iMeet
iMeet is a web-conferencing product. Agency: muh-TAY-zik
Categories: Logo
Electronic Arts
Visuals created for Electronic Arts' "Need for Speed" racing games.
Agency: Heat
Agency: Heat
Categories: Selected, Illustration, Web | View Project >
Mika Tajima /
New Humans
New Humans
A poster for SFMOMA announcing a performance by installation artist Mika Tajima and her noise band New Humans.
Categories: Print, Advertising | View Project >
Mika Tajima's work uses multiple approaches to installation or performance art. One of them is the idea of breaking things to make things.
Wee-Go
Package design for Wee-Go glass baby bottles. The "starter pack" contains a set of four BPA-free bottles to be sold at the MOMA bookstore.
Categories: Packaging | View Project >
The use of BPA in consumer products was reported in the news in 2008 when several governments issued reports questioning its safety in making clear plastic bottles. It has been known to be hazardous since the 1930s.
Basic Training
Basic Training is a fitness program that uses only outdoor locations for its classes.
Categories: Print | View Project >
"I knew it was time for something new when my gym added internet access to the stationary bikes."— Michael S., San Francisco
Basic Training
Site specific ads are based on peoples' fitness results. Basic Training offers group workouts using beaches, parks, trails and, many times, stairs.
Categories: Advertising
HP Environmental posters
A series of online posters designed for HP and available through photographer Sebastian Copeland's MySpace page. The posters are reminders to do simple things like wash your clothes in cold water or turn off the faucet when brushing your teeth. They were done in conjunction with Copeland's trek to the North Pole to increase awareness of global warming. Agency: Goodby Silverstein & Partners
Categories: Illustration, Advertising, Web | View Project >
AARP
A chart visualizing the top three reasons given when asked, "What do you like most about Obama or McCain?"
Categories: Editorial
Angel's Psalms
book cover
book cover
Mostafa Majidi is a poet from Iran. The double heart image is inspired by a line in one of the psalms. Inside the hearts are icons drawn from some of the themes in Majidi's work.
Categories: Print
Art and culture are good
reason for establishing
communication between nations. We are all brothers
and we are different through
the medium of language
though we live on the face
of the same planet.
—Mostafa Majidi
reason for establishing
communication between nations. We are all brothers
and we are different through
the medium of language
though we live on the face
of the same planet.
—Mostafa Majidi
Los Angeles Magazine:
64 Greatest Things
64 Greatest Things
This is a tournament bracket for readers to vote for their favorite things about
Los Angeles—some real mind-benders like The Beach vs. Doughnuts. In the first round, Disneyland lost to Amoeba Music and the Weather easily beat USC football.
Los Angeles—some real mind-benders like The Beach vs. Doughnuts. In the first round, Disneyland lost to Amoeba Music and the Weather easily beat USC football.
Categories: Illustration, Editorial | View Project >
Buy a Meter
In 2007, I was invited by John Bielenberg and Project M to go to Greensboro, Alabama and be an advisor to a group of graphic designers. Each year John selects 8 people
to live in a community and do good through design. I participated in this collaborative project that, so far, has raised $38,000 for families in Greensboro.
to live in a community and do good through design. I participated in this collaborative project that, so far, has raised $38,000 for families in Greensboro.
Categories: Print, Selected | View Project >
"Graphic designers can get
too intoxicated by the craft of design. Project M's goal is to inspire designers by proving that their work can have a positive and significant impact on the world."
—John Bielenberg
too intoxicated by the craft of design. Project M's goal is to inspire designers by proving that their work can have a positive and significant impact on the world."
—John Bielenberg
Wired Magazine:
The Pentabyte Age
The Pentabyte Age
A project for Wired's story on the era of big data. The challenge was to show how
pretrial discovery requests can generate nearly 10,000 times more documents than
10 years ago. Magnifying part of the chart made it possible to show the massive
scale change. Two options that were not selected are shown as well.
pretrial discovery requests can generate nearly 10,000 times more documents than
10 years ago. Magnifying part of the chart made it possible to show the massive
scale change. Two options that were not selected are shown as well.
Categories: Editorial | View Project >
Attorneys on the hunt for a smoking gun now want to see not just the final engineering plans but the emails, drafts, personal data files, and everything else ever produced in the leadup to the finished product. In another five years, don’t be surprised to find juries chuckling over a plaintiff’s incriminating IMs, voice messages, video conferences, and Twitters."
—John Bringardener, Wired
—John Bringardener, Wired
Hyundai Campaign
Recently Hyundai cars have been getting good reviews, yet buyers are unaware of the improvements. Our job was to let them know. Agency: Goodby, Silverstein & Partners.
Categories: Print, Advertising | View Project >
In the 80s Hyundai made David Letterman's Top Ten Hilarious Mischief Night Pranks To Play In Space: No. 8 Paste a Hyundai logo on the main control panel.
Comcast
A need to stand out in a busy urban environment and, yet, be easily implemented
helped drive a typographic approach for this outdoor and print campaign.
Agency: Goodby, Silverstein & Partners.
helped drive a typographic approach for this outdoor and print campaign.
Agency: Goodby, Silverstein & Partners.
Categories: Advertising | View Project >
Nestea packaging
This redesign uses a simple color coded circle to make differentiating flavors as simple as possible. The diet version has a hole inside the circle.
Categories: Packaging | View Project >
Wired magazine: CleanTech diagram
The idea was to show the numerous connections among a relatively small amount
of players in Silicon Valley. The message being the people and firms that lead the
tech industry in the ‘90s are the same ones, today, investing and running the new
eco-conscious companies (shown in green).
of players in Silicon Valley. The message being the people and firms that lead the
tech industry in the ‘90s are the same ones, today, investing and running the new
eco-conscious companies (shown in green).
Categories: Editorial | View Project >
Volunteer Poster
A poster for Havens Elementary School that suggests lice prevention as a fun activity for volunteer parents.
Categories: Print, Selected, Illustration
HP Change
For this project, we were working with a variety of thoughts around the idea of "change." Collectively, the pieces suggest that change can be made into an advantage in the business world. Agency: Goodby, Silverstein & Partners.
Categories: Advertising | View Project >
Koning Eizenberg
web site
web site
Koning Eizenberg is a nationally recognized architecture firm. Part of the navigation
and filtering process is visualized through narrow "slices" taken from each of the projects
on the site.
and filtering process is visualized through narrow "slices" taken from each of the projects
on the site.
Categories: Selected, Web | View Project >
"We expect great qualities
in buildings like museums; shouldn't we also expect them in places for everyday living?"
— Julie Eizenberg
in buildings like museums; shouldn't we also expect them in places for everyday living?"
— Julie Eizenberg
Comcast Pyramid
This gameshow idea for Comcast was eventually produced and shown in a format that was almost unchanged from the original rough comp.
Agency: Goodby, Silverstein & Partners
Agency: Goodby, Silverstein & Partners
Categories: Selected, Advertising | Watch Video >
California Lottery
The goal with this redesign was to renew interest in the lottery with a sense of fun.
The end treatment for TV suggests multiple winners instead of just one a week.
Agency: BBDO.
The end treatment for TV suggests multiple winners instead of just one a week.
Agency: BBDO.
Categories: Logo, Advertising | View Project >
Each week for 20 years, Ralph Acridge, of Antioch, used the same numbers to play the lottery. Regular as clockwork, Acridge would check the drawn numbers against his lucky numbers. On September 24, 2005, Acridge won $50 million.
HP Education poster
This poster was for an HP philanthropic program.
Categories: Print, Illustration
Los Angeles Magazine:
Need a Room?
Need a Room?
By answering a series of yes or no questions, this guide can help find the hotel
in Los Angeles that best fits your needs.
in Los Angeles that best fits your needs.
Categories: Editorial
Shanghai Sales
This logo, for a sweater manufacturer, is based on a traditional knit pattern.
Categories: Logo
Wired: genomics cover
A concept for Wired's cover story about understanding genetic makeup through DNA analysis. The colored shapes and arrangement are inspired by a spectral karyotype,
the schematic representation of an individual's chromosome.
the schematic representation of an individual's chromosome.
Categories: Editorial