Mostafa Majidi is a poet from Iran. The double heart image is inspired by a line in one of the psalms. Inside the hearts are icons drawn from some of the themes in Majidi's work.

This is a tournament bracket for readers to vote for their favorite things about
Los Angeles—some real mind-benders like The Beach vs. Doughnuts. In the first round, Disneyland lost to Amoeba Music and the Weather easily beat USC football.

In 2007, I was invited by John Bielenberg and Project M to go to Greensboro, Alabama and be an advisor to a group of graphic designers. Each year John selects 8 people
to live in a community and do good through design. I participated in this collaborative project that, so far, has raised $38,000 for families in Greensboro.

A project for Wired's story on the era of big data. The challenge was to show how
pretrial discovery requests can generate nearly 10,000 times more documents than
10 years ago. Magnifying part of the chart made it possible to show the massive
scale change. Two options that were not selected are shown as well. 

Recently Hyundai cars have been getting good reviews, yet buyers are unaware of the improvements. Our job was to let them know. Agency: Goodby, Silverstein & Partners.

A need to stand out in a busy urban environment and, yet, be easily implemented
helped drive a typographic approach for this outdoor and print campaign.
Agency: Goodby, Silverstein & Partners.

This 360-page monograph, for the L.A. architecture firm Koning Eizenberg,
includes some of the people that use buildings designed by the firm. 

The idea was to show the numerous connections among a relatively small amount
of players in Silicon Valley. The message being the people and firms that lead the
tech industry in the ‘90s are the same ones, today, investing and running the new
eco-conscious companies (shown in green).

For this project, we were working with a variety of thoughts around the idea of "change." Collectively, the pieces suggest that change can be made into an advantage in the business world. Agency: Goodby, Silverstein & Partners.

Koning Eizenberg is a nationally recognized architecture firm. Part of the navigation
and filtering process is visualized through narrow "slices" taken from each of the projects
on the site. 

This gameshow idea for Comcast was eventually produced and shown in a format that was almost unchanged from the original rough comp.
Agency: Goodby, Silverstein & Partners

The goal with this redesign was to renew interest in the lottery with a sense of fun.
The end treatment for TV suggests multiple winners instead of just one a week.
Agency: BBDO.

This poster was for an HP philanthropic program. 

A low-budget approach to helping beer-drinkers protect their Miller Time.
Agency: BBH, New York.

Because Jay-Z, Vera Wang and Jerry Seinfeld can always use a free DVD, this boxed set was designed to say "thank you" to the participants in HP's hands TV campaign. 

By answering a series of yes or no questions, this guide can help find the hotel
in Los Angeles that best fits your needs.

This redesign uses a simple color coded circle to make differentiating flavors as simple as possible. The diet version has a hole inside the circle.

This logo, for a sweater manufacturer, is based on a traditional knit pattern.

A concept for Wired's cover story about understanding genetic makeup through DNA analysis. The colored shapes and arrangement are inspired by a spectral karyotype,
the schematic representation of an individual's chromosome.

HP Labs is the research group for Hewlett-Packard. This poster commemorates the first circuit to fit inside a square micron, an area so tiny that more than 1,000 could fit on the end of a human hair.