Bob Dinetz Design
Electronic Arts

Visuals created for Electronic Arts' "Need for Speed" racing games.
Agency: Heat
Copiers

Images inspired by office equipment catalogs.
Airplanes

Some planes for my son Jonathan.
Blind Spot

These images are a series of collections I started a long time ago and have recently revisited. Right now there are 3: covered up graffiti, gum flattened and gum chewed.
Buy a Meter

I was invited by John Bielenberg and Project M to go to Greensboro, Alabama and be an advisor to a group of graphic designers. Each year John selects 8 people to live in a community and do good through design. I participated in this collaborative project that, so far, has raised $38,000 for families in Greensboro.
"Graphic designers can get
too intoxicated by the craft of design. Project M's goal is to inspire designers by proving that their work can have a positive and significant impact on the world."
—John Bielenberg
Comcast Pyramid

This gameshow idea for Comcast was eventually produced and shown in a format that was almost unchanged from the original rough comp.
Agency: Goodby, Silverstein & Partners
Mascot

Mascot is a dog accessories company inspired by the owner's Boston Terrier, Max.
Pennies

Rows of pennies arranged by amount of oxidation.
Coke

This triangle package was part of an exploratory assignment for Coke.
AIGA Voice book

A program guide for an AIGA conference named "Voice."
Banana Republic games

These games, for Banana Republic's holiday season, were designed to be fun
and addicting—a gift guaranteed to waste what would otherwise be productive time.
Banana Republic
Fall season

These books show how different parts of the collection can be worn in different ways. The men's piece breaks down looks into layers and the women's is sometimes divided into masculine and feminine sides.
Terry Richardson's reputation
for sexually provocative snapshots and explicit editorial work is still intact despite working with us on this project for Banana Republic.
Koning Eizenberg
book

This 360-page monograph, for the L.A. architecture firm Koning Eizenberg,
includes some of the people who use buildings designed by the firm.
"It's the experience that counts—how we make places rich in evocation; how we translate dignity, sociability, community and joy into architecture. Trust is established not by convincing the world there is only one way but by designing one to one.
I need eye contact to establish trust, and I expect architecture to deliver the same."
— Julie Eizenberg
Koning Eizenberg
web site

Koning Eizenberg is a nationally recognized architecture firm. Part of the navigation
and filtering process is visualized through narrow "slices" taken from each of the projects
on the site.
"We expect great qualities
in buildings like museums; shouldn't we also expect them in places for everyday living?"
— Julie Eizenberg
Volunteer Poster

A poster for Havens Elementary School that suggests lice prevention as a fun activity for volunteer parents.
General Magic annual report

An accordion fold annual report that explores the idea of voice as the most natural interface with technology.
"By giving computers the
ability to understand speech, humankind would marry its
two greatest technologies:
language and toolmaking."
—John Seabrook,
The New Yorker
Klein 2

With the previous year's catalog being about engineering, this one adds Klein people
to the story.
Silicon Valley Bank

As a gift to employees, this little book includes images they gathered from their past and a message about the youthful passion at the company.