Bob Dinetz Design
Basic Training

Basic Training is a fitness program that uses only outdoor locations for its classes.
"I knew it was time for something new when my gym added internet access to the stationary bikes."— Michael S., San Francisco
Mika Tajima /
New Humans

A poster for SFMOMA announcing a performance by installation artist Mika Tajima and her noise band New Humans.
Mika Tajima's work uses multiple approaches to installation or performance art. One of them is the idea of breaking things to make things.
Angel's Psalms
book cover

Mostafa Majidi is a poet from Iran. The double heart image is inspired by a line in one of the psalms. Inside the hearts are icons drawn from some of the themes in Majidi's work.
Art and culture are good
reason for establishing
communication between nations. We are all brothers
and we are different through
the medium of language
though we live on the face
of the same planet.
—Mostafa Majidi
Buy a Meter

I was invited by John Bielenberg and Project M to go to Greensboro, Alabama and be an advisor to a group of graphic designers. Each year John selects 8 people to live in a community and do good through design. I participated in this collaborative project that, so far, has raised $38,000 for families in Greensboro.
"Graphic designers can get
too intoxicated by the craft of design. Project M's goal is to inspire designers by proving that their work can have a positive and significant impact on the world."
—John Bielenberg
Hyundai Campaign

Recently Hyundai cars have been getting good reviews, yet buyers are unaware of the improvements. Our job was to let them know. Agency: Goodby, Silverstein & Partners.
In the 80s Hyundai made David Letterman's Top Ten Hilarious Mischief Night Pranks To Play In Space: No. 8 Paste a Hyundai logo on the main control panel.
Black Rebel Motorcycle Club

Tour logos for the band Black Rebel Motorcycle Club. Many of the logos were inspired by the band's interest in Russian military vernacular.
"A mix of woozy,
sinister psychedelia."
—Rolling Stone
Gartner annual report

Gartner is a technology research company. This annual report has a photo section that highlights the need for Gartner's services and a section printed on tracing paper about the collaboration within the company. The book is hard-bound with a letterpress cover.
Tillamook Shreds

This ad announcing new shredded cheese from Tillamook was a collaboration
with Austin Howe.
AIGA Voice book

A program guide for an AIGA conference named "Voice."
Banana Republic
Fall season

These books show how different parts of the collection can be worn in different ways. The men's piece breaks down looks into layers and the women's is sometimes divided into masculine and feminine sides.
Terry Richardson's reputation
for sexually provocative snapshots and explicit editorial work is still intact despite working with us on this project for Banana Republic.
HP Education poster

This poster was for an HP philanthropic program.
Todd Hido poster

An announcement for a Todd Hido show at the Wirtz Gallery.
Koning Eizenberg
book

This 360-page monograph, for the L.A. architecture firm Koning Eizenberg,
includes some of the people who use buildings designed by the firm.
"It's the experience that counts—how we make places rich in evocation; how we translate dignity, sociability, community and joy into architecture. Trust is established not by convincing the world there is only one way but by designing one to one.
I need eye contact to establish trust, and I expect architecture to deliver the same."
— Julie Eizenberg
Volunteer Poster

A poster for Havens Elementary School that suggests lice prevention as a fun activity for volunteer parents.
Tillamook
Sharp Cheddar

This campaign for Tillamook's Sharp Cheddar asked potential customers to
try something that wasn't bland. A collaboration with Austin Howe.
Klein 1

With most brands (high and low priced) claiming handmade means better,
we uncovered an engineering story at Klein that helped make them into more
than just a cult bike.
Klein 2

With the previous year's catalog being about engineering, this one adds Klein people
to the story.
Silicon Valley Bank

As a gift to employees, this little book includes images they gathered from their past and a message about the youthful passion at the company.
Stora Enso

Part of this book for Stora Enso compared products that are differentiated only by how they market and package themselves.
Britain's Department of Health has proposed banning tobacco companies from putting any logos or branding on cigarette packs in order to protect children from smoking by taking away the temptation.