Bob Dinetz Design
Angel's Psalms
book cover
Mostafa Majidi is a poet from Iran. The double heart image is inspired by a line in one of the psalms. Inside the hearts are icons drawn from some of the themes in Majidi's work.
Categories: Print
Art and culture are good
reason for establishing
communication between nations. We are all brothers
and we are different through
the medium of language
though we live on the face
of the same planet.
—Mostafa Majidi
Buy a Meter
In 2007, I was invited by John Bielenberg and Project M to go to Greensboro, Alabama and be an advisor to a group of graphic designers. Each year John selects 8 people
to live in a community and do good through design. I participated in this collaborative project that, so far, has raised $38,000 for families in Greensboro.
Categories: Print, Selected  |  View Project  >
"Graphic designers can get
too intoxicated by the craft of design. Project M's goal is to inspire designers by proving that their work can have a positive and significant impact on the world."
—John Bielenberg
Hyundai Campaign
Recently Hyundai cars have been getting good reviews, yet buyers are unaware of the improvements. Our job was to let them know. Agency: Goodby, Silverstein & Partners.
Categories: Print, Advertising  |  View Project  >
In the 80s Hyundai made David Letterman's Top Ten Hilarious Mischief Night Pranks To Play In Space: No. 8 Paste a Hyundai logo on the main control panel.
Black Rebel Motorcycle Club
Tour logos for the band Black Rebel Motorcycle Club. Many of the logos were inspired by the band's interest in Russian military vernacular.
"A mix of woozy,
sinister psychedelia."
—”Rolling Stone
Gartner annual report
Gartner is a technology research company. This annual report has a photo section that highlights the need for Gartner's services and a section printed on tracing paper about the collaboration within the company. The book is hard-bound with a letterpress cover.
Tillamook Shreds
This ad announcing new shredded cheese from Tillamook was a collaboration
with Austin Howe.
Categories: Print, Advertising
AIGA Voice book
A program guide for an AIGA conference named "Voice."
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Banana Republic
Fall season
These books show how different parts of the collection can be worn in different ways. The men's piece breaks down looks into layers and the women's is sometimes divided into masculine and feminine sides.
Terry Richardson's reputation
for sexually provocative snapshots and explicit editorial work is still intact despite working with us on this project for Banana Republic.
HP Education poster
This poster was for an HP philanthropic program. 
Categories: Print, Illustration
HP Labs poster
HP Labs is the research group for Hewlett-Packard. This poster commemorates the first circuit to fit inside a square micron, an area so tiny that more than 1,000 could fit on the end of a human hair.
Categories: Print, Illustration
Todd Hido poster
Todd's work is great. It was nice to work with him on this announcement for his show.
Categories: Print
Koning Eizenberg
book
This 360-page monograph, for the L.A. architecture firm Koning Eizenberg,
includes some of the people who use buildings designed by the firm. 
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"It's the experience that counts—how we make places rich in evocation; how we translate dignity, sociability, community and joy into architecture. Trust is established not by convincing the world there is only one way but by designing one to one.
I need eye contact to establish trust, and I expect architecture to deliver the same."
— Julie Eizenberg
Musee Mecanique
A large, privately owned collection of antique coin-operated mechanical arcade games and instruments. The museum has everything from turn of the century, hand cranked music boxes to modern video games.
Categories: Print  |  View Project  >
Tillamook
Sharp Cheddar
This campaign for Tillamook's Sharp Cheddar asked potential customers to
try something that wasn't bland. A collaboration with Austin Howe.
Categories: Print, Advertising  |  View Project  >
Klein 1
With most brands (high and low priced) claiming handmade means better,
we uncovered an engineering story at Klein that helped make them into more
than just a cult bike.
Categories: Print  |  View Project  >
Klein 2
With the previous year's catalog being about engineering, this one adds Klein people
to the story.
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Silicon Valley Bank
As a gift to employees, this little book includes images they gathered from their past and a message about the youthful passion at the company. 
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Stora Enso
Part of this book for Stora Enso compared products that are differentiated only by how they market and package themselves.
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Britain's Department of Health has proposed banning tobacco companies from putting any logos or branding on cigarette packs in order to protect children from smoking by taking away the temptation.