Bob Dinetz Design
8th Continent Soymilk

8th Continent is a family-owned dairy in California that sources its beans domestically and makes it's milk in small batches. The sun icons identify flavors and serve as a reminder that soymilk is a healthy, plant-based drink. Agency: BBDO; Illustrations: Ben Javens
Mascot pie chart
dog toys

These pull-toys are pie charts showing how dogs choose to spend their time, what they enjoy chasing or how their temperament might be allocated. The pies are 4" in diameter and about 1" thick.
Mascot dog toys

These characters were designed for Mascot, a dog accessories company. The first 5 in the collection, called Lucky Devils, are available at
mymascot.com.Wee-Go

Package design for Wee-Go glass baby bottles. The "starter pack" contains a set of four BPA-free bottles to be sold at the MOMA bookstore.
The use of BPA in consumer products was reported in the news in 2008 when several governments issued reports questioning its safety in making clear plastic bottles. It has been known to be hazardous since the 1930s.
Nestea packaging

This concept, from a broad range of design explorations, uses a simple color coded circle to make differentiating flavors as simple as possible. The diet version has a hole inside the circle.
Coke

This triangle package was part of an exploratory assignment for Coke.
Banana Republic games

These games, for Banana Republic's holiday season, were designed to be fun
and addicting—a gift guaranteed to waste what would otherwise be productive time.
HP Thank You

Because Jay-Z, Vera Wang and Jerry Seinfeld can always use a free DVD, this boxed set was designed to say "thank you" to the participants in HP's hands TV campaign.