Bob Dinetz Design
Los Angeles Magazine:
64 Greatest Things
This is a tournament bracket for readers to vote for their favorite things about
Los Angeles—some real mind-benders like The Beach vs. Doughnuts. In the first round, Disneyland lost to Amoeba Music and the Weather easily beat USC football.
Wired Magazine:
The Pentabyte Age
A project for Wired's story on the era of big data. The challenge was to show how
pretrial discovery requests can generate nearly 10,000 times more documents than
10 years ago. Magnifying part of the chart made it possible to show the massive
scale change. Two options that were not selected are shown as well. 
Categories: Editorial  |  View Project  >
Attorneys on the hunt for a smoking gun now want to see not just the final engineering plans but the emails, drafts, personal data files, and everything else ever produced in the leadup to the finished product. In another five years, don’t be surprised to find juries chuckling over a plaintiff’s incriminating IMs, voice messages, video conferences, and Twitters."
—John Bringardener, Wired
Herman Miller
See magazine
A concept for a Herman Miller publication called "See" in which the magazine was printed on a single scroll. 
Categories: Editorial  |  View Project  >
Wired: genomics cover
A concept for Wired's cover story about understanding genetic makeup through DNA analysis. The colored shapes and arrangement are inspired by a spectral karyotype,
the schematic representation of an individual's chromosome.
Categories: Editorial
Wired magazine: CleanTech diagram
The idea was to show the numerous connections among a relatively small amount
of players in Silicon Valley. The message being the people and firms that lead the
tech industry in the ‘90s are the same ones, today, investing and running the new
eco-conscious companies (shown in green).
Categories: Editorial  |  View Project  >
Los Angeles Magazine:
Need a Room?
By answering a series of yes or no questions, this guide can help find the hotel
in Los Angeles that best fits your needs.
Categories: Editorial