Bob Dinetz Design
Gartner annual report

Gartner is a technology research company. This annual report has a photo section that highlights the need for Gartner's services and a section printed on tracing paper about the collaboration within the company. The book is hard-bound with a letterpress cover.
Gensler Annual Report

I was asked by Gensler to develop concepts for how their brand could be expressed
in an annual report. This one shown above uses reactions from people who use
Gensler-designed buildings. Another concept showed how Gensler architects get
inside the mind of the people they are designing for: a 25-year old female architect
became a professional football player (for a Detroit Lions training facility) and a guy named Harold who works in Gensler's New York office understood what it's like to be
a mother of 3 in Shanghai (for a mixed-use project on Nan Jing Road).
General Magic annual report

An accordion fold annual report that explores the idea of voice as the most natural interface with technology.
"By giving computers the
ability to understand speech, humankind would marry its
two greatest technologies:
language and toolmaking."
—John Seabrook,
The New Yorker
Geron annual report

We collected family stories and photos from Geron employees to show the diseases that the biotech company was studying and hoping to treat.