Site specific ads are based on peoples' fitness results. Basic Training offers group workouts using beaches, parks, trails and, many times, stairs. 

A series of online posters designed for HP and available through photographer Sebastian Copeland's MySpace page. The posters are reminders to do simple things like wash your clothes in cold water or turn off the faucet when brushing your teeth. They were done in conjunction with Copeland's trek to the North Pole to increase awareness of global warming. Agency: Goodby Silverstein & Partners

A poster for SFMOMA announcing a performance by installation artist Mika Tajima and her noise band New Humans.

Recently Hyundai cars have been getting good reviews, yet buyers are unaware of the improvements. Our job was to let them know. Agency: Goodby, Silverstein & Partners.

A need to stand out in a busy urban environment and, yet, be easily implemented
helped drive a typographic approach for this outdoor and print campaign.
Agency: Goodby, Silverstein & Partners.

This gameshow idea for Comcast was eventually produced and shown in a format that was almost unchanged from the original rough comp.
Agency: Goodby, Silverstein & Partners

This ad announcing new shredded cheese from Tillamook was a collaboration
with Austin Howe.

These books show how different parts of the collection can be worn in different ways. The men's piece breaks down looks into layers and the women's is sometimes divided into masculine and feminine sides.

For this project, we were working with a variety of thoughts around the idea of "change." Collectively, the pieces suggest that change can be made into an advantage in the business world. Agency: Goodby, Silverstein & Partners.

A low-budget approach to helping beer-drinkers protect their Miller Time.
Agency: BBH, New York.

The goal with this redesign was to renew interest in the lottery with a sense of fun.
The end treatment for TV suggests multiple winners instead of just one a week.
Agency: BBDO.

A logo for an amateur band contest sponsored by Saturn.

Three approaches came out of this project for Restoration's windows. One used a repeating pattern of products, a second placed people's names next to a gift idea and a third used live people in the windows to demonstrate slinkys, juggling balls and other products.

A delivery truck for Doritos featuring their Haberño chips.

Agency: Goodby, Silverstein & Partners

This campaign for Tillamook's Sharp Cheddar asked potential customers to
try something that wasn't bland. A collaboration with Austin Howe.

A campaign for Tillamook's Monterey Jack cheese. Partly for a spanish-speaking audience, this approach to the teaser used a common phrase anybody can say with
a lot of food in their mouth. A collaboration with Austin Howe.

These ads, along with a catalog, helped establish Klein as more than just a cult brand
in the marketplace.