Bob Dinetz Design
Morrison & Foerster

Part of an online branding campaign for Morrison & Foerster, a law firm of more 1,000 attorneys in offices worldwide. The puzzles are an introduction to the firm's culture of looking at things differently. (MoFo is the firm's industry nickname as well as its domain name).
Mascot pie chart
dog toys

These pull-toys are pie charts showing how dogs choose to spend their time, what they enjoy chasing or how their temperament might be allocated. The pies are 4" in diameter and about 1" thick.
Morrison & Foerster

An idea for one of the practice groups at Morrison & Foerster, a law firm of more 1,000 attorneys in 16 offices worldwide.
Morrison & Foerster

The symbols are a way for the firm to communicate that it is made of opposing attributes, both beneficial to clients. The idea is used on the firm's site as well as in print applications.
8th Continent Soymilk

8th Continent is a family-owned dairy in California that sources its beans domestically and makes it's milk in small batches. The sun icons identify flavors and serve as a reminder that soymilk is a healthy, plant-based drink. Agency: BBDO; Illustrations: Ben Javens
Banana Republic Sale

The hourglass visual is designed to be used 4 times a year for store windows, shopping bags, in-store signs, advertising and online communications.
Trust

One of several logo explorations for a branding assignment. It wasn't selected, but it did help us find the right voice for the project.
Mia Filino

Identity for Mia Filino, a European-style delicatessen. The store is in Jack London Market in Oakland and is owned by Christopher Losa of Bar Bambino in San Francisco.
muh-tay-zik / dun-bar

Logo for the ad agency founded by John Matejczyk and Brian Dunbar, who first worked together at Goodby Silverstein.
Mascot dog toys

These characters were designed for Mascot, a dog accessories company. The first 5 in the collection, called Lucky Devils, are available at
mymascot.com.Electronic Arts

Visuals created for Electronic Arts' "Need for Speed" racing games.
Agency: Heat
New York Times Magazine

Illustrations for an article about the financial relationship between the U.S. and China.
iMeet

iMeet is an online meeting room. Agency: muh-TAY-zik
Basic Training

Basic Training is a fitness program that uses only outdoor locations for its classes.
"I knew it was time for something new when my gym added internet access to the stationary bikes."— Michael S., San Francisco
Basic Training

Site specific ads are based on peoples' fitness results. Basic Training offers group workouts using beaches, parks and trails.
Mika Tajima /
New Humans

A poster for SFMOMA announcing a performance by installation artist Mika Tajima and her noise band New Humans.
Mika Tajima's work uses multiple approaches to installation or performance art. One of them is the idea of breaking things to make things.
Wee-Go

Package design for Wee-Go glass baby bottles. The "starter pack" contains a set of four BPA-free bottles to be sold at the MOMA bookstore.
The use of BPA in consumer products was reported in the news in 2008 when several governments issued reports questioning its safety in making clear plastic bottles. It has been known to be hazardous since the 1930s.
Pennies

Rows of pennies arranged by amount of oxidation.
Buy a Meter

I was invited by John Bielenberg and Project M to go to Greensboro, Alabama and be an advisor to a group of graphic designers. Each year John selects 8 people to live in a community and do good through design. I participated in this collaborative project that, so far, has raised $38,000 for families in Greensboro.
"Graphic designers can get
too intoxicated by the craft of design. Project M's goal is to inspire designers by proving that their work can have a positive and significant impact on the world."
—John Bielenberg
Hyundai Campaign

Recently Hyundai cars have been getting good reviews, yet buyers are unaware of the improvements. Our job was to let them know. Agency: Goodby, Silverstein & Partners.
In the 80s Hyundai made David Letterman's Top Ten Hilarious Mischief Night Pranks To Play In Space: No. 8 Paste a Hyundai logo on the main control panel.
Nestea packaging

This concept, from a broad range of design explorations, uses a simple color coded circle to make differentiating flavors as simple as possible. The diet version has a hole inside the circle.
Wired magazine: CleanTech diagram

The idea was to show the numerous connections among a relatively small amount
of players in Silicon Valley. The message being the people and firms that lead the
tech industry in the ‘90s are the same ones, today, investing and running the new
eco-conscious companies (shown in green).
Koning Eizenberg
web site

Koning Eizenberg is a nationally recognized architecture firm. Part of the navigation
and filtering process is visualized through narrow "slices" taken from each of the projects
on the site.
"We expect great qualities
in buildings like museums; shouldn't we also expect them in places for everyday living?"
— Julie Eizenberg