Impossible Foods  /  Impossible Foods is creating meat and cheese from plants. The taste that people love, which has always come from animal sources, now can be enjoyed without negative health and environmental impacts. This branding assignment included identity, packaging and web site design, as well as hats, t-shirts and a food truck. The logo has four versions, each using a different animal to represent products the company is developing. 


Big History Project  /  Supported by Bill Gates, Big History Project is a course for middle and high school students. Mixing history and science in a way that has increased students’ love of learning, the class has demonstrated gains in reading, writing and content knowledge. The goal is to provide a quality, ready-for-the-classroom resource for everyone. For free. These visuals, created for digital, amplify written posts and communicate key features that differentiate the program.


Chelsea Pictures  /  Chelsea Pictures represents an incredible group of directors, from Oscar winners to respected indie names. The company produces commercials, feature films, music videos and documentaries. In addition to featuring directors' work, the site has sections that show behind the scenes shoots, news and the energetic Chelsea culture in both New York and Los Angeles.


UCLA  /  Animated illustrations for an article about the recent financial crisis and its place in U.S. history. The story is part of a digital magazine published by UCLA's Anderson School of Management.


Crate & Barrel Holiday  /  A concept for the brand's online holiday promotion. The idea, executed in partnership with Mark Frankel of Phenomenon, was to have the public vote for products to be put on sale. Live results would then to be posted on the site.


BD Pottery  /  Gallery and online shop for a line of wheel-thrown pottery.


Koning Eizenberg  /  A portfolio treatment for Koning Eizenberg, a nationally-recognized architecture firm. 


Basic Training  /  Basic Training offers outdoor fitness classes. Many workouts start at 6:00 in the morning or 5:30 in the afternoon. The site design includes sections for class types, instructors, registration, schedule, blog, a mini-shop and even help waking up.