Apple iTunes

These holiday gift cards use a treatment based on imagery from the iTunes environment and the gift-giving season.

 
 
DSC_0028.jpg
 
 

There were many explorations for this assignment. Below are some of the studies done before the approved concept was produced. The concepts range from traditional holiday imagery to a winter white palette using the names of musicians and movie characters.

 
 
 

Related:

 

New York Times Magazine

Ford