Even with experience, starting an assignment as if I know very little can be the key to learning a lot and solving problems. It means keeping an open mind. It means investigating an unlikely place for an answer. It means asking a question others might not ask. And, though I understand design’s ability to communicate through style, the goal is to uncover the truth in a way that is simple, thoughtful and unexpected.



Client List  /  Adobe, Apple, Alonzo King Lines Ballet, Asian Art Museum, Banana Republic, Basic Training, California Lottery, Comcast, Crate&Barrel, Edeniq, FourStories, Gensler Architects, Global Footprint Network, HP, Hyundai, Intuit, Kodak, Koning Eizenberg, Los Angeles Magazine, Mascot, Miller Lite, Mia Filino, Morrison and Foerster, Mulberry’s Market, Nestea, The New York Times Magazine, Restoration Hardware, San Francisco Museum of Modern Art, Shanghai Sales, Shorn, Tillamook, Toast Spirits, Wired Magazine. Agencies: BBH, BBDO, Goodby Silverstein & Partners, Ogilvy, Mullen, Saatchi & Saatchi, Strawberry Frog, Venables, Bell & Partners.



Recognition  /  In 2004, Bob Dinetz was nominated and admitted to the Alliance Graphique Internationale. His work has been recognized by design competitions and publications including AIGA, American Center for Design, the Clio Awards, Communication Arts, Graphis, New York Art Directors Club, and the permanent collections of the Cooper Hewitt National Design Museum, the San Francisco Museum of Modern Art and the Chicago Athenaeum Museum of Architecture and Design. Bob is an advisor to Project M, an intensive summer program (recently in Greensboro, Alabama) designed to inspire young graphic designers, writers, photographers and other creative people that their work can have a positive and significant impact on the world.



Pottery  /  Since 2013, I have been exploring ceramics at The Potter's Studio in Berkeley, California. Like some other things that look easy and fun to learn, pottery isn't. If you're interested, some of my work is here.



Bob DInetz Design
210 Post Street, #404
San Francisco, California 94108