Even with experience, starting a brand design assignment as if I know very little can be the key to learning a lot and solving problems. It means keeping an open mind. It means investigating an unlikely place for an answer. It means asking a question others might not ask. And, though I understand design’s ability to communicate through style, the goal is to uncover the truth about a brand in a way that is clear, thoughtful and unexpected.
Adobe, Apple, Asian Art Museum, Banana Republic, Basic Training, Chelsea, Comcast, Crate&Barrel, Edeniq, FourStories, Global Footprint Network, HP, Hyundai, Intuit, Koning Eizenberg, Los Angeles Magazine, Mascot, Miller Lite, Morrison and Foerster, Mulberry’s Market, The New York Times Magazine, San Francisco Museum of Modern Art, Shanghai Sales, Shorn, Tillamook, Wired Magazine, Visa. Agencies: BBH, BBDO, FCB, Goodby Silverstein & Partners, Ogilvy, Mullen, Saatchi & Saatchi, Strawberry Frog, Venables, Bell & Partners.
In 2004, Bob Dinetz was nominated and admitted to the Alliance Graphique Internationale. His work has been recognized by design competitions and publications including AIGA, American Center for Design, the Clio Awards, Communication Arts, Graphis and the New York Art Directors Club. Bob is an advisor to Project M, an intensive summer program (recently in Greensboro, Alabama) designed to inspire young graphic designers and other creative people to make work that has a positive and significant impact on the world.
Since 2013, I've been exploring ceramics at The Potter's Studio in Berkeley, California. While it may look relaxing and fun to learn, pottery is a never-ending challenge. If you're interested, some of my work is here.