23andMe

Proposed visuals for 23andMe, a company helping people access and benefit from the human genome. The illustrations combine DNA imagery with aspects of 23and Me's products: ancestry, a sweet tooth, cilantro aversion, freckles, who might pass on mom's good looks or dad's back hair, etc., all by providing a saliva sample in a test tube. Other visuals support retail by depicting occasions when a 23andMe kit might be given as a gift. / Agency: FCB

 
 
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